In a world where communication and visual appeal play an essential role in shaping public perception, the importance of effective design is important in small businesses, municipalities and even the realm of local politics. Local political campaigns are tasked with representing their communities and conveying......
In today’s highly competitive and rapidly growing Raleigh business landscape, establishing a strong online presence is vital for the success of small businesses. One of the most effective and consistent ways to achieve this is through professional branding. In Raleigh, North Carolina, small businesses have......
As per the guidelines laid down by ADA, it is required d that companies or organizations that receive federal funding or fall under the category of a Federal entity ensure their website complies with the WCAG 2.1 standards. This protocol has been designed to provide......
The perfect designer doesn’t exist. The perfect client doesn’t exist. Anyone who tells you either of these things is true is trying to sell you something. Of course, some are better than others. This article will cover 5 mistakes to avoid with your designer so......
Hiring can be fun and it can be miserable. When we find ourselves in need of a new employee we have several options including want ads, word of mouth, and recruiting. Finding the right employee is first, a time investment, and secondly a financial weight.......
Your logo is the first glance. It’s that feeling you get when you see something for the first time and your brain begins to evaluate what you have witnessed. We have all watched the movies where they embed the themes “It’s on the inside that......
Navigating the small business social media marketing landscape is an ongoing challenge. Every entrepreneur seeks to maximize exposure and engagement. A recent trend has emerged that may be doing more harm than good. The well-intentioned act of inviting everyone in your network to like and......
